bet365 just became UFC's official sports betting partner, and we had to make some noise about it. The challenge was finding an idea that felt natural to the sport while staying true to our new brand platform, Winning Is Everything.

So, we landed on one simple question:
What do you get when you win a UFC fight?

TVC Spots - :30s

OLV :15s + :06

Turns out we were raising numbers too! Within the first week, our :30 spot became the highest-performing bet365 creative on social, driving 600+ first-time depositors which is more than 6x the next best-performing ad. Now that’s a lot of hands raised.

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